Monthly Archives: April 2020

Integrated marketing communications is when businesses’ promotional tools use multiple forms of communication collectively and work together to give consumers the correct perception of the business . Many of these marketing campaigns are now choosing to include social media. Social media marketing has become extremely popular with businesses of all sizes, with statistics saying thatContinue reading “Week 10 – When is it best to use social media in an IMC campaign”

Big data refers to data that is extremely large and complex so traditional methods for data analysis impossible to use. It can be extremely useful for businesses’ if you have the resources to analyse it. It could be used to properly segment customers, tailor your brand or product for specific individuals and increase relevance ofContinue reading “Week 8 – Downsides of Big Data”