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Hi Guys! Thank you so much for sticking with me and reading throughout the semester! This subject has been extremely fun and I have learnt a lot! We are also required to post a credential showing that we are truly ready for the future of technology so I just waned to use this opportunity toContinue reading “Thank you and Credentials”

Sorry to disappoint you but we are not talking about the chocolate chip biscuit but rather internet cookies. Internet cookies are files created by a  given websites about the user. They are used to identify the user and customise their web pages accordingly depending on how you last used the site, what you looked atContinue reading “Week 11 – Benefits of using Cookies”

Integrated marketing communications is when businesses’ promotional tools use multiple forms of communication collectively and work together to give consumers the correct perception of the business . Many of these marketing campaigns are now choosing to include social media. Social media marketing has become extremely popular with businesses of all sizes, with statistics saying thatContinue reading “Week 10 – When is it best to use social media in an IMC campaign”

Big data refers to data that is extremely large and complex so traditional methods for data analysis impossible to use. It can be extremely useful for businesses’ if you have the resources to analyse it. It could be used to properly segment customers, tailor your brand or product for specific individuals and increase relevance ofContinue reading “Week 8 – Downsides of Big Data”

‘Discord’ is one of the most downloaded iPhone applications in Australia, ranking 18th over all other apps on the Australian App store. It is a messaging platform that enables users to communicate through text, voice, video and screen-sharing that is mainly advertised to people who enjoy video games and live video streams. It has overContinue reading “Week 6 – Why Discord is an Effective App?”

Currently, many businesses use social media to promote their products or brands. Studies show that 73% of marketers believe that social media marketing is at least somewhat effective when trying to advertise to consumers and why wouldn’t they? 3.5 billion people or 45% of the population use social media at least one a day andContinue reading “Week 4 – Importance of Social Currency”

Business models are ways in which a business sustains itself or to generate revenue. Many businesses now use the internet to benefit them, either by making a profit or to build relationships with their customers. This leading to the creation of e-business models or ways that businesses can sustain themselves using the internet. Shopping viaContinue reading “Week 3 – Why Physical Businesses should use E-Business Models”

All businesses should be using social media. Literally ALL of them.  It is an undeniable fact that businesses can obtain large amounts of information about their target markets by using social media. Over 60% of consumers use social media sites daily, with a third of that using the sites more than five times a day,Continue reading “Week 2 – Why All Businesses Should Use Social Community Categorised Social Media.”